Project Consulting

Demographic Analysis
Using CERC DataFinder®, we can profile and model the market demand for your company's products and services.

Geocoding Services
Using your customer information, we can depict the location and concentration of your key markets, enabling you to better understand where your business is coming from and giving you the information you need to plan future outreach.

Market Analysis
Our market analysis service can assess the market penetration (or share) and market potential for your company's products and services.

Site Evaluation Analysis
Our site evaluation analysis provides the information you need to make the best decisions for business expansions and relocations. By defining custom trade areas (radius, drive-times) around potential locations, you can identify market potential, labor availability and the other data needed to effectively evaluate a site.

Trade Area Analysis
Our trade area analysis can evaluate logistic factors, competitor locations and local demographics within a given trade area. Using spatial interaction and gravity-based modeling techniques, we can more accurately outline trade areas, quantify trade-area cannibalization, define demographic profiles and identify market opportunities.

For more information, contact Mike Macionus, GIS Manager at 860.571.7132.